The ACCOR Group is strengthening its position on sustainable developments by the creation of a new brand of eco-friendly hotels. The purpose of the environmental prescriptions guide is to deepen the proposed hotel program: The notion of positive hospitality combined with exemplary character for the protection and respect of the environment. Thus, the guide describes the brand’s sustainable conceptual principles before comparing them to the expectations of the HQE® requirements and the proposing architectural, landscape and environmental solutions to be implemented in practice in order to make effectively hotels eco-friendly.